Hiya —
Branded Calling, Call Trust & Reputation Management for Outbound Voice Programs

Hiya fits operating models with significant outbound voice volume — sales, customer service, appointment reminders, deliveries, collections — whose answer rates, customer-acquisition costs, and lead-conversion rates are being eroded by unidentified-call avoidance and spam-labeling. Strongest fit is financial services, healthcare, insurance, and retail operating models with outbound contact-center programs whose unidentified calls go unanswered at scale (industry-wide 79% go unanswered).

Hiya delivers Hiya Connect — a branded calling and call-trust platform — covering Branded Call (display company name, logo, and call reason on outbound calls), Branded Call Intelligence (SaaS analytics dashboards on which calls were branded and how branding influenced answer rates), Secure Call (authenticated call-identity protection), and Reputation Management (track and remediate phone-number reputation health). The structural difference is identity, trust, and intelligence delivered as the layer above the outbound voice path rather than dialer-tool features bolted onto a CCaaS platform.

Dialers and CCaaS platforms drive outbound call volume but don't address why those calls go unanswered when they hit consumer carriers — the spam-warning, unidentified-number, and reputation-decay problem lives outside their control. Hiya solves identity, branding, and reputation at the carrier-display layer — fitting buyers whose outbound dial counts are healthy but answer rates, conversion, and CSAT have been eroded by carrier-side spam-labeling and consumer call-screening behavior.

Branded Call ensures consumers see your business name, logo, and call reason on the inbound display rather than an unidentified number. Secure Call ensures the displayed identity is cryptographically protected against spoofing. Reputation Management tracks how carriers are labeling your phone numbers (spam-likely, scam-likely) and supports remediation. Together fits buyers whose outbound voice strategy depends on consistently being recognized, trusted, and answered — not just dialed.

Branded Call Intelligence delivers self-serve dashboards on which calls were actually delivered with branding, how branding influenced answer rates and talk times, and where to A/B test variations of identity per number or campaign. Fitting buyers whose outbound voice strategy needs measurable answer-rate uplift and call-strategy optimization rather than a one-time branding setup with no feedback loop on actual customer behavior.

No. Your service agreement is signed directly with Hiya and Hiya's standard customer terms apply. Fibi's role is to scope your branded-calling / call-trust / outbound-voice-quality objective against Hiya and the most relevant alternatives — including dialer-native branded-calling features, carrier-led branded-calling programs, and pure-play call-reputation-management vendors — so you see how Hiya's identity-trust-intelligence platform compares before signing. Fibi's advisory work is provider-funded.