Ruby —
Live Virtual Receptionist & Chat for SMBs

Ruby provides live virtual receptionist and live chat services for small and mid-sized businesses — staffing US-based receptionists who answer inbound calls and website chat conversations in real time, on behalf of your business. Rather than hiring in-house front desk staff, businesses use Ruby to ensure every caller and visitor is greeted professionally and promptly, regardless of time of day.

Ruby's receptionists answer calls using your business name, follow customized call handling instructions, take messages, transfer calls, schedule appointments, and collect caller information — all live, not via voicemail or IVR. Calls are routed to Ruby's team through your existing phone system or a Ruby-provided number, and your staff receives notifications and messages through the Ruby mobile app or portal.

Ruby offers both business-hours coverage and 24/7 coverage plans — allowing businesses to choose the level of availability that matches their inbound call volume and client expectations. 24/7 coverage is particularly valuable for legal, healthcare, and service businesses where callers may need immediate assistance outside of traditional hours.

Yes. Ruby's live chat service places US-based chat agents on your website to engage visitors in real time — capturing leads, answering common questions, and routing complex inquiries to your team. The live receptionist service handles inbound telephone calls. Both services can be used together or independently, and both follow your custom instructions and scripts.

Yes. Ruby provides specialized legal intake services designed for law firms — with receptionists trained to handle sensitive client intake calls professionally, collect case information, follow conflict-check procedures, and route calls appropriately. Ruby is widely used by solo practitioners and law firms seeking to capture new client inquiries without missing calls during court appearances, depositions, or other matters.

Ruby is purpose-built for small and mid-sized businesses — including law firms, home services, healthcare practices, real estate agencies, and professional services firms — that want professional, live phone and chat coverage without the cost and complexity of in-house reception staff. It is particularly effective for businesses that lose revenue when calls go to voicemail or are answered by an automated system.

No. Your agreement is directly with Ruby. Fibi provides independent advisory to help you evaluate Ruby alongside other receptionist and customer engagement solutions for your business needs — at no cost to your organization.