
A fully managed social-selling program for distributed sales and marketing teams — equipping individual sellers to engage prospects and customers through their own social presence — fitting operating models whose buyers complete much of the buying journey before contacting sales, and whose pipeline posture cannot depend on outbound alone to reach C-level and VP-level decision-makers.
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More from Thought Horizon
The patented ReadyForSocial™ content-distribution platform connects curated, approved content to each seller's personal social accounts — supporting instant sharing or scheduling, with auto-pilot, suggested categories and analytics on user and company level — fitting operating models whose sellers will only sustain a social cadence if posting takes minutes, not hours.
A content-curation process built around thought-leadership, sales content and audience-response loops — sourcing across analysts, opinion leaders, social trends and 1st/3rd-party content with editorial calendaring, social-copy preparation and approval — fitting operating models whose marketing team is bandwidth-constrained and whose content posture cannot rely on ad-hoc sharing of corporate posts.
In-person and virtual training that combines social-selling skills with personalized account strategies and personal branding — establishing the cadence of content, feedback and engagement — fitting operating models whose sales teams have not been formally enabled on social, and whose go-to-market posture demands seller fluency rather than corporate-channel broadcasting alone.
A done-for-you social-media management track for executives — leveraging personal brand for business results, delivering hassle-free managed service to give the executive an authentic voice and build a real audience — fitting operating models whose executive bandwidth cannot accommodate hands-on social posting and whose leadership posture demands a present, credible voice in market conversations.