Performive Integrated Operating Model — Now CloudFirst
Performive is now part of CloudFirst
Performive rebranded as CloudFirst and performive.com now resolves to cloudfirst.host. Same company, same team, same portfolio — much of the product collateral still carries the Performive name.
See the current CloudFirst profileThe argument for taking cloud, backup, disaster recovery, virtual desktops and security from one provider on one platform — and what the Performive-to-CloudFirst rebrand means for organisations already doing it.
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Key Features
What the rebrand means here
Performive rebranded as CloudFirst. Same company, same team, same portfolio. For customers who already consolidated onto this platform, nothing about the operating model changes — only the name on the paperwork.
The case for one platform
Cloud, backup, DR, virtual desktops and managed security running on the same infrastructure removes the integration work and, more importantly, the finger-pointing. During an incident, one organisation owns detection, containment and recovery.
Where consolidation genuinely pays
The saving is rarely in the licence line. It is in not maintaining five vendor relationships, five renewal dates and five escalation paths with a small IT team — which is the profile this is designed for.
Where it does not
Consolidation is not worth accepting a materially worse component. If one part of the stack does not fit, taking it elsewhere and living with the seam is the right answer, and any honest advisor should say so.
Co-managed rather than handed over
The model leaves your team full control and visibility while the provider carries the operational load, which is what makes consolidation acceptable to teams who have been burned by outsourcing before.
Staged, not big-bang
Organisations typically consolidate one service at a time — most often backup or DR first — and extend once the relationship is proven. That sequencing also limits the damage if it turns out to be the wrong provider.
For existing customers
A rebrand is a natural point to check that the consolidated arrangement still matches the business: which systems sit on which recovery tier, whether backup scope has kept pace with the estate, and whether escalation contacts are current.
Frequently Asked Questions
Common questions about Performive Integrated Operating Model from Performive.
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Related Services
Managed Cloud Services — VMware
Fully managed VMware-based private and hybrid cloud — provisioning, capacity planning, patching, monitoring, performance tuning, and 24x7 operations are operated by Performive rather than the customer. Workloads migrate as lift-and-shift rather than refactors, and the customer keeps existing VMware tooling and runbooks.
DRaaS — Disaster Recovery as a Service
Productized DRaaS scoped against documented Recovery Time Objective (RTO) and Recovery Point Objective (RPO) targets — runbook design, regular failover testing, and 24x7 operations during real-incident execution. The model fits organizations whose IT teams need DR confidence without staffing a DR engineering practice.
BUaaS — Backup as a Service / Cloud Backup
Productized Backup as a Service covering on-premises workloads, virtualized infrastructure, and cloud workloads as one consolidated practice. Pairs with Managed Onsite Backup for organizations preserving on-premises backup posture alongside cloud workloads.
Ransomware Recovery
Purpose-built productized practice for recovery from destructive attacks rather than generic restore — covering clean recovery environments, orchestrated workload restoration, and integration with the broader DRaaS and BUaaS portfolio.